LIKE THE LADIES OF
THE HOME EDIT SAY
It’s a system.
And one you need to get in on
Let’s put some strategy behind those pretty boards & pins
STEP BACK AND GET READY TO READ THE “I FOUND YOU CLICKING AROUND ON PINTEREST” EMAILS.
THE COMMITMENT CODE
FROM CASUAL TO COMMITTED AND DEEPLY IN LOVE
Ready to discover the EXACT steps you need to inspire a man to fall in love and commit to you — in just 6 short weeks?
APPS & dating & NOWHERE RELATIONSHIPS—
Step on in, it’s a safe space here.
DOES ANY OF THIS STRIKE A NERVE… ?
You ALREADY feel like you’re doing
everything to get that committed relationship…You clock hours swiping through profiles that lead to messages then….byeeee he’s gone!
You finally find the man that excites you! You date for a few weeks, but your relationship never leads to commitment, but c’mon now, isn’t there a way to STOP wasting your time??
… If so, then keep reading, because I’ve got a secret for you.
I LOVE ONLINE DATING. USE IT ON THE REG
(OBVI, THERE’S A SECRET TO MAKING IT WORK TO GET THAT GENUINE MAN...OTHERWISE YOU WOULDN'T BE HERE!).
But … Lean in for a little confession:
Social media is NOT the #1 driver of traffic or leads to my lil’ ecosystem of offers.
Pinterest is.
And I’ve taught 15,698+ entrepreneurs how to make it their numero uno traffic source, too.
THE PROBLEM IS:
MOST PEOPLE TAKE PINTEREST AT FACE VALUE FOR ITS “MOST
LIKELY TO BE MARTHA STEWART” SUPERLATIVE.
BUT—they fail to recognize the traffic waterfall it’s capable of bringing to your business—all on autopilot.
Somewhere between the sweater goals & gallery wall dreams it hits you...
Pinterest isn’t social media. It’s a search engine, ready-made to push traffic to your online content.
^^ That’s exactly why I decided to go all in on Pinterest a few years ago.
Once it lit up my Google Analytics dashboard like a Christmas tree, I started teaching my system to just about anyone who would listen … it got weird there for a bit, ngl.
LIKE ME, FOLKS WERE LOOKING FOR—
- A channel that is consistently driving traffic to their website (minus the ad spend)
- A set-it-&-forget-it-style strategy that could be tackled in under 1 hour a week
- A strategy that specifically targeted 2 things: email subscriber growth & sales growth, because vanity metrics were sooo 2005
and Pinterest fits the bill… to a tee.
445
million
people use Pinterest every month.
97%
of searches
are unbranded, which means almost all Pinterest users are searching with their goal in mind and open to whoever would be that solution
85%
of users
have shared that they go to Pinterest first whenever they’re starting a new project.
7 * more
likely
to influence people in their purchase journey than other social media platforms.
Do you see that?
If Pinterest were a country, it’d be the 3rd largest in the world—
with a population of 498+ million people.
And a majority of them are females ages 25-44 with an average household income of 100k+.
Jeez—twist my arm.
(Don’t know about you, but that’s for sure an ideal client or customer for me.)
Just check out the average lifespan of a post on social media:
Instagram
24 HOURS
24 HOURS
Facebook
8 HOURS
8 HOURS
Tiktok
24HOURS
24HOURS
Youtube
48HOURS
48HOURS
Twitter
18MINUTES
18MINUTES
Pinterest
4MONTHS
4MONTHS
“Half of all product orders from a … pin come at least 2.5 months after that product was first pinned.”
Hey-o, that’s a DRAMATICALLY longer life than your 24 hour IG story or your YouTube’s 3 week viewership spike.
Content not only lives longer—but WORKS FOR YOU longer—on Pinterest than any other platform.
Pinterest comes in all “you got a problem, yo, I’ll solve it” when it comes to the gripes most of us feel—
Exhausted from the constant content creation game?
Sweet. Just 6 pieces of intentionally crafted content is enough on Pinterest to last you an entire month of promotion and beyond! The more you set your brand up to generate traffic on autopilot, the more you get to relax a bit on feeling like you have to constantly post.
Maxed out on time & need quick, non-time-suck strategies?
You need only one hour (or less) each week to add YOUR content to Pinterest so that your work can be seen. Pinterest content by nature is more evergreen than ANY other platform.
Itching to increase traffic, but are sick of paying for leads?
Hittin’ you with more stats: 97% of users hop on Pinterest specifically to find solutions … and as discussed, they step onto the platform in more of a spendy mood than an IG or Facebook user.
We spend hours creating content only for it to fall flat after a day or two.
Pins have a much longer lifespan, which means that a well-executed strategy can generate results for several months or years.
Pinterest can help you reach YOUR people—without even lifting a finger to do much more than click “Pin.”
You’re a service provider wondering where your next client contract is going to come from. Pinterest can help you serve your ideal clients before they ever know your name. Your expertise? Your zone of genius? Probs also your source for a ton of pinnable content that tees you up for a perfect introduction when your ideal clients go looking for the answers YOU can provide.
You’re a content creator whose business revolves around social-media engagement.
I’m not telling you to quit the social media game—100% keep at it. But if you’re creating all that content, wouldn’t it be nice to actually have it reach some NEW folks, too? That’s Pinterest. When you pair Pinterest with your social media efforts—you’re just a step away from being unstoppable.
You’re a product guru with a suite of digital or physical products ready to sell.
Pinterest is just WAITING for you to get in on the game. Marketing products (whether physical or digital) on Pinterest is like tapping into the most powerful personal shopping service, in reverse. When you pin & share your products on Pinterest, you put them on a stage for your ideal customers to find … and purchase!
You’re a podcaster, blogger or YouTuber who’s building an audience and creating a brand around the amazing content you’re putting out into the world.
Um, hi! Every single ONE of my podcast episodes goes onto Pinterest—why? Because I don’t assume everyone knows about me. So when they go searching for the subjects I’m talking about, I want them to find the PERFECT episode of my podcast focused on exactly what they’re looking for. The same goes for your blog (hello recipes!!) and YouTube episodes. Giving people the opportunity to FIND your work in the places their already looking? It’s a golden opportunity if you ask me.
You’re an artist whose gorgeous, brilliant work typically sells itself. BUT—you’re not a household name (yet!) and you’d love to break out of the local arts festival market to reach a wider audience and grace the walls of more homes across the country … er, world. When you share your art on Pinterest (especially if you offer prints not just originals!) anyone using Pinterest for home decor ideas can find one of YOUR pieces that would look *just perfect* over that one piece of furniture on that one wall in their home. Solving problems left and right, look at you go!
AS SEEN IN:
Introducing
THE PINTEREST LAB!
Get the 4-STEP, NO-FLUFF PROCESS to drive a waterfall of traffic to your website with the internet’s favorite inspo board … all in under 1 hour a week.
Spend less time and energy juggling strategies that only half work.
Let Pinterest amplify your traffic, growth, and—yes—profits for you …
… so you can get back to doing the parts of your business (and your life) that you love.
The Pinterest Lab is based on the exact traffic & traction techniques I’ve learned from growing organically on the Internet’s favorite inspo board.
It’s time to ditch the pressure of “likes”
and “followers” for a platform that doesn’t
require being popular to be profitable.
Learn the process in a day, implement on your own timeline, and set yourself free from the tech and design barriers. I’m handing you done-for-you templates & strategies to make this the easiest shift into growth you’ve ever done for your business.
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Get my step-by-step system
→ Wake up to more “I found you from Pinterest” leads (instead of the pay-for-play Facebook ad funnel stress)
→ Take that traffic & turn it into the paying clients you’ve been dreaming of
→ Build out Pinterest graphics fast—without fancy software or a graphic designer
→ Put automation to work: learn a little internet magic that shuffles out your content when you can’t, so YOU can go serve your clients & customers
→ Unlock face-palmingly simple ways to analyze your traffic, because the data doesn’t lie, my friend—THIS is how I want you to start making Pinterest decisions
WHILE EVERYONE’S OFF CREATING SOCIAL CONTENT FOR THOSE 15 MIN. OF
FAME, YOU’LL BE PINNING YOURSELF A LONG-GAME TRAFFIC STRATEGY:
WHAT’S INSIDE THE LAB
Module #1
Pinpoint Your Perfect Client
The ~ideal avatar~ exercise … but make it Pinterest-ified. We’ll kick-off clarifying who exactly you’re wanting to re-pin, click-through, and subscribe—so your site sees a traffic windfall from the RIGHT people.
AT THE END OF THIS MODULE, YOU’LL …
- Hit reset on your target market understanding: the Perfect Pinner exercise (Their goals? Pain points? Challenges? Check, check, check.)
- Decipher the SEO strategy Pinterest employs & load up your content pillars along with customized, copy/pasteable keyword sets to act as a siren song for your dream customers/clients
- Set up a Pinterest-perfect profile + strategize your board with your new understanding of SEO, so your account is giving those first-day-of-school-supplies-ready vibes, before we even start pinning content
module #2
Content that Converts
Concoct a wildly easy (dare I say, ~almost~ lazy) strategy for maximizing your content’s traffic driving power. This is the secret to outliving the algorithm that we’re used to on social media platforms.
AT THE END OF THIS MODULE, YOU’LL …
- Understand how to strategize your content creation cascade, so you can build a system that makes you only SEEM like you’re everywhere
- Watch me take 1 blog & siphon it off into 10+ eye-catching pins (we’re working smarter, not harder, baby—this is your little army of worker bees that acts as a content multiplier)
- Unbox The Anatomy of a Perfect Pin Design inside a lesson for my aesthetic lovers—this is your rinse-and-repeat procedure so you can spend < 20 min. building out Pinterest content
- Copywrite a Viral-Worthy Pin I’m handing over my recipe for pins that live for YEARS & thousands of saves, down to the perfect title, description, & keyword
Module #3
Turn Traffic into Trea$ure
Now that we’ve got all the customers & clients coming to the yard thanks to your drool-worthy, “omg-I-MUST-bookmark-this” content, let’s turn ‘em into metrics that matter for small businesses: leads, subscribers, & money in da bank
AT THE END OF THIS MODULE, YOU’LL …
- Track your goal progress & metrics with my Pinterest Analytics Blueprint (key performance indicators, woot!) to measure website traffic, shares, signups, and sales—I’ll even show you how to source Pinterest content from other platforms to blend your marketing efforts & business goal
- Got an ecommerce situation? Unwrap a system that scales your sales & see how to invite pinners off of the platform and directly to your products—fun fact, nearly 9 in 10 users are on Pinterest to plan purchases (source: business.pinterest.com)
- Get ready to get in flow with Pinterest scheduling: the system of weekly & monthly to-dos to set and forget your Pinterest strategy (tbh, this is such a hands-off strategy it kinda feels criminal, but it’s 100% allowed—cross my heart!)
module #4
Analyze & Amplify Your Results
If you know anything about me, you know I’m obsessed with results. With your Pinterest playbook set, we’ll move into the last piece of the puzzle: the ecosystem of different analytics sources and how to ensure this strategy works OVERTIME and for a LONG time—no matter what the algorithm says.
AT THE END OF THIS MODULE, YOU’LL …
- Get traffic DRIPPING onto your website at a steady pace with my Intro to Analytics—so you can know how to duplicate when it’s working, and how to course correct when it’s not.
- Understand how to go full scientist & adjust your strategy easily—this IS a lab after all, and I want you to be able to tweak-and-repeat the system & analyze your OWN data (hint: I’m showing you the exact numbers I track to see what’s working—and what’s not)
- Figure out how to choose your own analytics adventure by identifying the metrics that best support you and your business goals while learning how to make analytics tracking work for YOU.
THE PINTEREST LABarms you with the NO-FLUFF, to-the-point roadmap to put your pinning on auto-pilot.
So you’re only going to have to spend 30 minutes a week setting up your pins—wild, yeah?
The moment you join, you get instant access to the modules, plus all the updates I throw in when the platform shifts gears on anything.
In fact, we added fresh new content highlighting the newest features and strategies that are working TODAY on the platform.
YOU WON’T FIND THIS INFORMATION ANYWHERE ELSE.
** CAUTION, YOU ARE NOW ENTERING THE BONUS SPLASH-ZONE **
Let’s unleash your incoming traffic waterfall …with a few Bonuses:
Join The Pinterest Lab
DURING THIS LIMITED-TIME ENROLLMENT PERIOD GET ALL 4 MODULES PLUS
The exclusive JK Pinterest Template Kit
Customizable templates to make your own pins with a helpful video tutoriAal from my friends at Elevae Visuals showing you how to take one piece of content and design 10 different pins.
The JK Keyword Organizer
Keep a copy/pasteable list of proven keywords close as you develop Pinterest content for any and all of your offers.
The Capstone Content Generator
Create 5 pieces of capstone content to help with searchability & create content to serve your ideal client and help capture qualified leads.
The 10x Blog Positioning Prompt Form
Take ONE blog title and position it in 10 different ways, so you can copy/paste those alternative titles and generate 10 pins for just one piece of content.
Confident Paid Pinterest Ad Setup
A 2-part training from our very own ads manager of our proven method to confident paid ad setup that gets you a return on your investment.
A Private Facebook Community
Exclusive access to me and my team in our private Facebook Community where we’ll walk you through the course in 5 weeks with just 20-30 minutes of work a day.
VIP Access to the Jenna Kutcher Pinterest Community on Tailwind
Make your work available to 9,276,667+ potential impressions! (Psssst! Joining The Pinterest Lab is the only way to get access, btw)
^^ Yep, I’m stacking this bad boy out with 7 KEY bonuses on top of the foundational 4-step system. All yours—on the house—when you hop in the lab today.
rave reviews
“This course is a game-changer!
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LOG IN TODAY, SEE RESULTS IN A WEEK:
THE PINTEREST LAB
IS YOURS FOR THE TAKING
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You’ve got options my friend
Choose TODAY which plan works best for you, so you can get past the starting line & into RESULTS!
BEST VALUE
Pay in full
(one payment)
$297
BEST VALUE
Pay in full
(one payment)
$297
BEST VALUE
Pay in full
(one payment)
$297
Hi I’m
Samantha
Jayne
THE SMALL TOWN GIRL BEHIND THE 3.5 MILLION MONTHLY VIEWS
I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’m a top-ranked business podcaster on Apple Podcasts and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’ll never forget one of the Day 1 questions my first official hire, Caitlyn, asked me.